L’OREAL PARIS FOR BUZZFEED

Makeup is a huge part of any wedding, which is why we wanted to focus on it for this L’Oréal Paris post. Fun fact: Thanks to Pinterest traffic, it has been viewed almost 650,000 times.

STAPLES FOR BUZZFEED

For Staples back to school season, I worked with our design team to bring classic doodles to life with 11 Notebook Doodles And What They Actually Say About You.

REESE’S FOR BUZZFEED

Reese’s was rebranding and wanted to do something new and exciting. They wanted to push adults to break the rules and get out of their comfort zone. Since they were willing to experiment, I was able to create BuzzFeed’s first branded 21-Day Truth-or-Dare Challenge! It was really fun to see user engagement and follow along with readers progress.

LABATT USA FOR BUZZFEED

Labatt had a partnership with USA Hockey and ESPN’s John Buccigross. I asked him a loads of questions to create John Buccigross’ 10 Commandments Of Hockey.

NICKELODEON FOR BUZZFEED

For the last year I’ve been the dedicated Creative for all things Nickelodeon. I’ve reported live from the Orange carpet at the HALO Awards, and had a post Tweeted by Justin Bieber himself. This spring was all about the Teenage Mutant Ninja Turtles. To highlight their partnership with Walmart, I got in the kitchen, whipped up some turtle-y awesome snacks, and created digestible gifs for easy sharing.

In July I flew out to L.A. to cover Kids’ Choice Sports. We got real goofy on the Orange Carpet with athletes like Derrick Rose, Tony Hawk, and CC Sabathia.

TARGET FOR BUZZFEED

I’ve been the dedicated Creative on our Target account for over a year, and have worked on their April Fool’s Day prank, multiple holiday campaigns, Star Wars partnership, and most recently, their Made To Matter initiative.

 

CAMPBELL’S FOR BUZZFEED

Campbell’s wanted a first to market idea that would highlight 250 of their greatest recipes. I worked with our Dev team to create this brand new quiz format.

Find out what you should make for dinner tonight by clicking here!

AGAINST THE SUN FOR BUZZFEED

How Long Would You Survive Being Stuck Outdoors?

This one of the first quizzes where we used gifs from a movie as results, and was mentioned in the New York Times

TEMPTATIONS FOR BUZZFEED

I came up with universal truths all cat owners can we relate to, and sat down with an animator to make 10 Charts That Totally Explain Your Relationship With Your Cat. We eventually took all the items in this post and turned it into BuzzFeed’s first branded animated reel for Facebook.

HALLMARK FOR BUZZFEED

I’ve taken on Hallmark’s last two holiday campaigns. In 2014 they wanted promote a tie-in to a Hallmark channel movie + products from their Northpole initiative. We got into the holiday spirit with posts like 12 Cookies That Will Make You Wish It Were Christmas Every Day and a “What Kind Of Christmas Cookie Are You?” quiz, which linked to their “Bake Like An Elf” kit.  The program also focused on elves. What do elves do? They upcycle, and so did we, with 13 Ways To Upcycle Household Items For A Magical December, which was a top performer, especially with people in the 55+ age bracket.

Direction changed a lot in 2015. We focused on imperfectly-perfect holiday moments with a trio of funny posts.

AMTRAK FOR BUZZFEED

Amtrak was promoting their Northeast Regional line. We wanted people to get out of town and check out 21 Northeast Breweries You Should Know About. All breweries featured were close to train stations, for easy commuting.

SHEER BLONDE FOR BUZZFEED

12 Frustrations Only A Blonde Can Understand was a super popular identity post, where we said to stop worrying about being stereotyped and be proud to be blonde.

CHIPS AHOY! FOR BUZZFEED

Chips Ahoy! Chunky are an indulgent treat for adults and parents — Meant to be kept on the top shelf, away from little hands, and eaten after the kids are in bed. That’s why we created 63 Thoughts Every Mom Has After Their Kid Goes To Sleep. This post has been viewed over 350,000 times.

Even more BuzzFeed posts can be found here.